Korea¡¯s MICE (Meetings, Incentives, Conventions, and Exhibitions) industry has created eye-catching growth over the past several years. Combined with cultural heritages dating back thousands of years and exciting modern attractions, state-of-the-art convention facilities and affordable accommodation, it makes the country one of the fastestemerging MICE destinations in the world. In addition to hundreds of international exhibitions held in Korea¡¯s major cities — including Seoul, Busan, Daegu, Gwangju, Daejeon and Changwon — many conventions have also selected Korea to host their world congresses. Keeping pace with the efforts of the private sector, the Korean government — which sees the convention industry as a new economic growth driver — has also been speeding up the development of the relevant MICE facilities. The Presidential Council of National Competence has decided to help expand some major exhibition centers into facilities twice as large as their current scale, while converting neighborhood inns and motels into business hotels offering affordable prices for business travelers. For convention and exhibition organizers, as well as business travelers, this month¡¯s Korea Buyers Guide covers major exhibition centers in Korea and how they are being better-equipped for international conventions and exhibitions.
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