|
An event with lots to see, showcasing trendy eco-friendly vehicles
The upcoming 2012 Busan International Motor Show will be held under the theme of “The Voyage of the Green Car across
the Ocean” at BEXCO in Busan for 11 days through June 3.
The 2012 Busan International Motor Show will bring together 96 carmakers and parts and accessories companies (including 22 automakers, and 74 parts suppliers) from six countries.
The show will feature various events to be conducted throughout BEXCO’s entire facilities, including the Convention Hall and Multipurpose Hall, as well as three exhibition halls in the exhibition center.
The show will be open to the general public from opening day Friday (12 noon) May 25 to Sunday, June 3. The auto show, which first convened as the inaugural exhibition for BEXCO in 2001, is held biennially as part of efforts to promote the regional automotive industry and galvanize the local economy.
The show has become an ultra-large scale event that routinely attracts more than one million visitors.
Reflecting the escalation of the domestic automobile sales market and the sheer popularity of the Busan International Motor Show, this year’s event brings together 22 automobile brands, including 14 foreign brands and five passenger car brands and three commercial vehicle brands from Korea.
The exhibition halls at BEXCO (measuring 26,508 sq. meters) will house more than 170 cars and trucks on display.
This number far exceeds the 109 cars and trucks that were displayed at the 2010 event, making this year’s Busan International Motor Show the largest ever in terms of scale.
Reflecting the theme of “The Voyage of the Green Car across the Ocean” adopted by the 2012 Busan International Motor Show, most automotive brands from Korea and elsewhere will turn the spotlight on their eco-friendly vehicles.
Amid an era of high oil prices, the event will showcase new gasoline and diesel models offering maximized mileage, hybrid vehicles which are becoming increasingly common among ordinary consumers due to technological advances, and electric vehicles - a segment in which automakers from Korea and overseas are competing fiercely to secure a technological edge.
This year’s Busan International Motor Show will thus present a variety of things for visitors to watch and enjoy, an overview of the latest trends in this era of green cars, emphasizing eco-friendliness and energy efficiency more than ever before.
A total of eight Korean automakers, including the top five brands (namely Hyundai, Kia, Renault Samsung, GM Korea and Ssangyong), will participate in the auto show, as well as three commercial vehicle brands, (namely Daewoo Bus, Hyundai commercial vehicles and Kia commercial vehicles).
The brands will showcase 12 new models, including nine concept cars, two World Premieres to be introduced for the first time, three Asia Premieres, and seven Korea Premieres.
Recognizing the importance of the import vehicle market that is catching on in the Busan and South Gyeongsang regions, foreign brands will also exhibit their popular models for sale in the market, including one Asia Premiere, and 13 Korea Premieres, in introducing 14 of the latest import models.
The 14 foreign auto brands participating in the exhibition are Audi, Bentley, BMW, Cadillac, Ford, Infiniti, Lexus, Lincoln, Maserati, Mercedes-Benz, Mini, Nissan, Toyota, Volkswagen, while BMW Motorrad will showcase two motorbike models.
Meanwhile, also worth paying keen attention to are events aimed at promoting the parts industry, one of the special features of the 2012 Busan International Motor Show.
Major events in this regard include “Mitsubishi Motors’ parts procurement counseling,” a “Seminar on automobile industry parts strategy,” the “Busan - Kyushu (Fukuoka) partnership and cooperation council,” and an “Export fair for KOTRA-invited buyers,” for major foreign buyers invited by KOTRA.
As such, the 2012 Busan International Motor Show is expected to help galvanize the regional automotive parts industry and make major contributions to Korean exports to foreign markets and the expansion of the domestic market.
Many of Korean leading small and medium-sized auto parts manufacturers equipped with state-of-the-art technology are energetically promoting their representative items.
TTC is making a strong push to capture some of the lucrative global auto parts market and is strategically planning to relaunch its long-runner flagship face, “TTC Cushion Buffer” that is expected to again unveil its advantages in terms of technological efficiency and design as it did before.
SUN&MOTORS is planning to unveil its ambitious item, “Disk Rotor,” an endeavor to launch the promotion of its flagship products among global buyers.
PASPORTS, the nation’s foremost player in automotive brake systems, plans to unveil its long-run model of very effective high-end brake system named “F60Kit”.
In addition to many automotive parts-related exhibitors, innovative products will also be staged aiming to diversify the line-up of the anticipated exhibition.
The car infortainment designed by Busan-based DS INTERNATIONAL will be one of the show’s strong dark horses making a refreshing jolt with the best performance and affordable price.
Seoul-based Power Plaza will ambitiously promote its world-first full carbon fiber electric vehicle drawing much attention to itself.
South Korean auto production in March 2012 rose 6.3% compared to a year ago at 420,759 units thanks to the high growth-rate of exports, marking a historic record for the March volume.
The nation’s vehicle production during the first quarter in 2012 climbed 8.7% year-on-year, amounting to 1,175,279 units.
Despite individual consumer tax cuts along with the Korea-U.S. FTA, domestic demand shrank 9.9% to 120,862 units, due to the contracted consumer sentiment affected by global economic uncertainty, high oil prices and household debt coupled with potential demand for the upcoming new SantaFe model of Hyundai.
The nation’s automotive exports in March this year leapt 18.1% to 305,257 vehicles, a new record, aided by the Korea- U.S.FTA following the Korea-EU FTA, improved quality and brand recognition, increased consumer preference for small cars.
Exports in the first quarter shot up 20.3% achieving 851,571 units.
|
Other Articles
