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Korea's High-Quality Beauty Care Items Aiming at the Middle East Market
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Korea’s beauty care item providers are enhancing their efforts to make further inroads into the
global market, with particular focus on consumers in the Middle East.
With this aim in mind, Beautyworld Middle East is one of the significant international trade fairs for
the beauty care and cosmetics industry for Korea in terms of the number of participants and the
market potential of the Middle East. The show attracts about 1,000 exhibitors and about 9,500
visitors from around the world every year.
Beautyworld Middle East 2011 will take place May 24 — 26 at the Dubai International Convention
and Exhibition Centre. Like other international participants, Korean companies will take advantage
of the beauty expo as an important business platform that can enhance their business presence in
the beauty and cosmetics market of the Middle East, which is potentially one of the most important
cosmetics markets for Korean beauty care products.
At the upcoming beauty fair, dozens of Korean companies will show their latest cosmetics and
quality beauty care items at the Korean pavilion under the guidance of the Korea Cosmetics Industry
Cooperative. The following companies are some of the Korean enterprises intending to participate
in the Dubai Show:
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F3 systems
Maxmate Ltd. has launched the brand-new “F3 systems,” which won the IF Product Design Award, held in Germany. It is a total care system for feet, fingers and face.
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LavaTRON
LavaTRON is RF diathermy device that helps increase the temperature of deep dermis & hypodermis with 3~5cm in depth, improving cellular function, circulation of blood, relief of pain, and enhances the extension of collagen tissues.
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The Janus Facial Imaging system
The Janus Facial Imaging system is revolutionizing skin analysis. The Janus Facial Imaging system uses three different types of light exposure.
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Aphrodite III
Aphrodite III is a small and portable all-in-one skin analysis system that uses a high resolution CCD camera to view pores, wrinkles, oil production, and keratin levels of the skin not visible to the naked eye.
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Nail tips
Damoa Inc. manufactures quality nail products and beauty care supplies in Korea, and distributes them to professional nail artists around the world. Especially, the company specializes in artificial nails, airbrush nails, 3D Nails, jewelry nails, nail designs, nail/foot files, nail accessories and eyelashes.
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Doctor Life
DS Maref Co., Ltd. has manufactured air compression therapy devices under its own “Doctor Life”
brand since 1986.
The air compression therapy system is an automatic drainage and circulation device. As a superior home, medical (surgical, orthopedic, rehabilitation), beauty (esthetic, sports), they are not only very effective for dissolving cellulite with drainage and circulation also making sliming body by putting on garments.
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Facial Mask
Hanwoong Coatech Co. supplies various facial packs, including Essence Mask, Hydrogel Patch, Natural
Mask, Nose Cleansing Strip and Collagen Eye Patch.
The company also provides medical first aid such as water —proof transparent bandage and normal bandage. First, those diverse quality facial packs contain the vitamin- and mineral-rich botanical ingredients that provide sufficient nutrition and moist, keeping the skin from drying and being rough. Especially, skin-friendly ingredients like aloe and green tea extracts are formulated to increase the skin’s ability to retain moist longer. Hanwoong uses thicker non-woven cloth to prevent fluid from running down from the mask.
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