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At present, Korea Buyers Guide is issued monthly as four magazines;
they are BuyersGuide General Items, BuyersGuide Electronics, BuyersGuide
Machinery, and BuyersGuide Automotives. These publications are distributed
by air mail to more than 30,000 buyers (or 360,000 a year) worldwide.
These magazines are, also, available free of charge at famous foreign
exhibitions.
Maekyung Buyers Guide Corp. also provides a Webzine service each
month for its four magazines through the corporation¡¯s home page.
The firm produces their e-mail Webzine at a level that is effective
as a circular letter (C/L) and sends it to overseas buyers at a
monthly average of 200,000. In an attempt to provide better service
to its advertisers, the company sends them the that carries up-to-date
information on transaction services, plus, offers them a discount
service within the translation/interpretation and catalogue-production
fields.
Besides overseas publicity for Korean exporters via its magazines,
Buyers Guide Corp. is making various Korean/English publicity publications
and directories for public institutions and local self-governing
bodies. Catalogue-making and translation/interpretation businesses
are emerging as the firm's other prinicipal business fields.
| Description |
Coverage |
Size |
Pages |
Publication cycle |
General Items
|
Home products, sports equipment, textile, garments, finance
and so on |
quarto |
100 |
Monthly |
Electronics
|
Information & telecom equipment, computer items, industrial
electronics, consumer electronics, components and so on) |
quarto |
100 |
Monthly |
Machinery
|
General machinery, precision machine, heavy electrical machine,
hardware, building materials and so on |
quarto |
100 |
By-monthly
(even number month) |
Automotives
|
Auto Parts, accessories, and repair equipment |
quarto |
100 |
By-monthly
(Odd number month) |
|